1. What Are Cookies
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide reporting information. Cookies set by the website you are visiting are called "first-party cookies". Cookies set by other services embedded in the website (such as Google AdSense) are called "third-party cookies".
In addition to cookies, we may also use local storage and session storage in your browser — these serve similar purposes but are stored differently. The terms below apply to both cookies and these storage mechanisms.
2. Cookies We Use
| Cookie Name | Set By | Purpose | Duration | Type |
|---|---|---|---|---|
| wordpress_test_cookie | VitalNadi (WordPress) | Checks if cookies are enabled in your browser | Session | Essential |
| wp-settings-* | VitalNadi (WordPress) | Stores your admin/UI preferences (e.g., dark mode toggle) | 1 year | Essential |
| comment_author_* | VitalNadi (WordPress) | Remembers your name and email if you leave a comment (so you do not have to re-type them next time) | 1 year | Functional |
| _ga, _gid | Google Analytics (if enabled) | Distinguishes unique visitors for aggregate analytics | 2 years / 24 hours | Analytics |
| __gads, __gpi | Google AdSense (if ads enabled) | Serves and measures ad impressions; may personalize ads based on prior visits | 13 months | Advertising |
| NID, IDE | Google (AdSense) | Used by Google to personalize ads on non-Google sites | 6 months / 2 years | Advertising |
We do not use cookies for cross-site behavioral tracking, building interest profiles, or retargeting you on other websites beyond what is described above.
3. Why We Use Cookies
We use cookies for four specific purposes:
- Essential: To make the website function (e.g., remember your dark/light theme choice, enable comment form submissions).
- Functional: To remember your preferences (e.g., language, font size) across visits.
- Analytics: To understand aggregate traffic patterns so we can improve content.
- Advertising: To display and measure Google AdSense ads (only if AdSense is enabled).
We do not use cookies for: tracking individual users across other websites, building health profiles, or selling data to data brokers.
4. Third-Party Cookies
If we display Google AdSense ads, Google sets its own cookies to serve ads and measure their performance. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet.
- Google AdSense: Google's advertising cookies policy
- Google Analytics: Google Analytics cookie policy
- Opt out of personalized ads: Visit Google Ads Settings to opt out of personalized advertising
We do not control third-party cookies — they are governed by the respective third party's privacy policy.
5. How to Control or Delete Cookies
You have full control over cookies. You can:
- Block all cookies: Adjust your browser settings to refuse all cookies. Note that this may break some website features (e.g., comment submission).
- Block third-party cookies only: Most browsers let you block third-party cookies while allowing first-party cookies. This preserves site functionality while limiting tracking.
- Clear existing cookies: Use your browser's "clear browsing data" feature to delete all cookies stored on your device.
- Browse in incognito/private mode: Cookies are cleared when you close the private window.
- Opt out of personalized advertising: Visit Google Ads Settings and Digital Advertising Alliance opt-out.
Browser-specific instructions: Chrome · Firefox · Safari · Edge
6. Cookie Consent
Because we operate primarily with essential and analytics cookies (not behavioral advertising cookies beyond AdSense defaults), we do not currently display a cookie consent banner. If we add behavioral advertising or profiling cookies in the future, we will implement a GDPR/DPDP-compliant consent banner before any non-essential cookies are set.
If you are in the EU, UK, or California, you have the right to opt out of cookie-based tracking at any time using the browser controls described above, and we will respect Do Not Track signals where technically feasible.
7. Updates to This Policy
We may update this Cookie Policy when we add or remove services that use cookies, or when regulatory expectations change. The "Last updated" date at the top reflects the most recent revision.
8. Contact
Questions about cookies? Contact us.