1. Our Editorial Mission
VitalNadi publishes health, wellness, insurance, and family-care content written specifically for the Indian household context. Our mission is to make complex health and insurance topics accessible to non-specialist readers — without sacrificing accuracy. Every article should leave the reader better informed, more confident, and able to act on what they have learned.
We publish content in plain English. When a technical term is necessary, we define it the first time it appears. We assume our reader is intelligent but busy — they want the answer, not the lecture.
2. Content Categories
We organize content into the following categories, each with a distinct purpose:
- Health Tips: Practical, everyday wellness advice (diet, exercise, vitals management) for the whole family.
- Medical Records: How to store, organize, share, and retrieve medical documents safely.
- Preventive Care: Screening schedules, vaccination charts, and check-up checklists by age and risk group.
- Insurance Guides: Plain-English explainers on health insurance, term life, claim filing, renewals, and policy comparison.
- Family Wellness: Pediatric, women's, senior, and caregiver health topics.
- App Updates: Release notes, new features, and changelog entries for the VitalNadi Android app.
- Policy Renewal: Reminder cycles, grace periods, no-claim bonuses, and what to check before renewing.
3. Sourcing and Citations
Every health or insurance claim in our articles must be backed by an authoritative source. Acceptable sources include:
- Peer-reviewed medical journals (e.g., The Lancet, NEJM, JAMA, BMJ)
- Government health agencies (e.g., WHO, Indian Council of Medical Research, AIIMS publications, CDC, NHS)
- Established clinical guidelines (e.g., American Heart Association, American Diabetes Association, Indian Hypertension Guidelines)
- Regulatory bodies (e.g., IRDAI for insurance-related content)
- Primary research or official statistics from credible institutions
When we cite a source, we link directly to it. If a source is paywalled or unavailable online, we name the source in the text. We do not cite social media posts, blogs, or unverified news articles as primary sources for medical claims.
4. Writing and Review Process
Each article moves through the following process before publication:
- Topic selection: Based on reader questions, search trends, gaps in existing coverage, or app feature releases.
- Research: The writer gathers sources, reads them in full, and outlines the article.
- First draft: Written by a staff writer or a subject-matter expert contributor.
- Editorial review: An editor reviews for accuracy, clarity, tone, and adherence to this policy.
- Fact-check pass: A fact-checker verifies every claim and number against the cited source. See our Fact-Checking Policy.
- Medical review (for clinical content): Articles that describe conditions, treatments, or diagnostic criteria are reviewed by a licensed medical professional when feasible.
- Publication: The article goes live with a byline and a "last reviewed" date.
- Periodic review: Articles are re-reviewed at least every 12 months (or sooner if new clinical guidance is published).
5. Editorial Independence
Our editorial content is independent of advertising, sponsorship, or affiliate relationships. Advertisers and sponsors have no influence over what we publish, how we cover a topic, or whether we cover it at all. Editorial decisions are made by the editorial team, not the business team.
If we ever publish sponsored content (currently, we do not), it will be clearly labeled as "Sponsored" or "Promoted" at the top of the article. Sponsored content is held to the same accuracy standards as editorial content, but the topic choice is influenced by the sponsor.
If we use affiliate links (currently, we do not), they do not affect which products we recommend — we recommend what we believe is best for the reader. See our Affiliate Disclosure.
6. Author Bylines and Credentials
Every article is published with a byline showing the author's name. For articles on clinical topics (diseases, treatments, drug information), we display the author's credentials (e.g., "MBBS, MD") when applicable. For articles written by non-clinical writers on clinical topics, we add a "Medically reviewed by" line crediting the licensed professional who reviewed the content.
Authors are required to disclose any conflicts of interest (e.g., paid relationships with pharmaceutical companies, insurance providers, or competing apps) before publication. We do not accept content from authors with undisclosed conflicts of interest on the topics they cover.
7. Corrections and Updates
When we discover an error in a published article — whether factual, typographical, or contextual — we correct it promptly. Corrections are noted at the bottom of the article with the date and a brief description of what was changed. We do not silently rewrite history.
For significant changes (e.g., updated clinical guidance that changes the article's conclusion), we update the article's "Last reviewed" date and add an editor's note explaining what changed and why.
If you spot an error, contact us with the subject "Correction" and we will review it within 5 business days.
8. AI-Assisted Content Disclosure
If we use AI tools (such as large language models) to assist with drafting, brainstorming, or editing an article, the AI-generated content is reviewed and verified by a human editor before publication. We do not publish AI-generated content without human review. Articles that received significant AI assistance in the drafting phase are labeled as such at the bottom.
AI is never used as the sole source of medical or insurance claims — every claim must still trace back to an authoritative human-curated source as defined in section 3.
9. Comments and Reader Engagement
We welcome comments on blog articles, especially from readers who have lived experience with the topic. Comments are moderated before publication to filter spam, off-topic content, abusive language, and medical misinformation. We do not publish comments that promote unverified treatments, contradict established clinical guidance without evidence, or advertise products.
If a reader submits a correction or additional information via comments, we review it and update the article if appropriate — crediting the reader by name (or anonymously if requested).
10. Content Lifespan and Archiving
Articles remain published as long as they are accurate and useful. When an article becomes outdated and we cannot update it to meet current standards, we either update it or mark it as "Archived — kept for historical reference" with a prominent notice at the top. We do not silently delete outdated articles — readers who linked to them should still find context.
11. Contact
Questions about our editorial standards, or interested in writing for us? Contact us with the subject "Editorial".